I have recieved so many emails about this idea I thought it best to share it with those that don’t know the deal.
Have you heard of this? It’s been on the radio today and seems like a very good idea to me.
East Anglian Ambulance Service launched in April a national “In case of Emergency ( ICE ) ” campaign.
The idea is that you store the word “ ICE ” in your mobile phone address book, and against it enter the number of the person you would want to be contacted In Case of Emergency".
In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It’s so simple that everyone can do it. Please do.
Please will you also email this to everybody in your address book, it won’t take too many ‘forwards’ before everybody will know about this. It really could help the emergency services in doing their job.
For more than one contact name ICE1, ICE2, ICE3 etc.
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There is a press release about this initiative at
I am sending this message to all my email lists so apologies if you get multiple copies. Please forward as widely as you can.
Seems like a good idea if you ask me